We begin by identifying market direction, available and hidden buyer groups, what they qualify for, want, and ultimately, what they will purchase; then design your homes for the intended buyers to maximize your value and create marketing that intensifies demand.
Buyer-trending, architectural market matching, marketing and positioning, all combine to generate intense buyer attraction and our record-breaking sales results. If you want your product to match the buyer-markets and to stand out head and shoulders above the competitive noise…you need Pilothouse Project Marketing.
"Pilothouse Real Estate Inc. completely sold out our project for us on launch day in a tough market. More importantly, they achieved $30 dollars per foot more than our direct competitor. I’ve seen these guys create demand and break price records wherever they go, they are the real deal."
Increase product value through architectural market-matching
Intensify buyer anticipation through PR, Social Media and market positioning
Increase sales through sales-specific-communication
Intensify brand loyalty through after-sales communication and closing administration
Are you designing the correct product for tomorrow’s buyer?
Buyer needs continually change, and determining tomorrow’s product-design is a challenging task. Mistakes are costly and missing the mark on utility or suite size by as little as 40 square feet… and the price paid is a disaster
Architectural market matching is a development’s strongest advantage. Pilothouse uses forecasting, and buyer-trending to uncover the intended audience and we match your future product design with what buyers want, need and will qualify for “when” your development enters the market.
Before you invest hundreds of thousands of marketing dollars into acquiring new prospects, it’s best to design the product they will want. Pilothouse turns product design into the developments greatest strength and the key element of your success. In every competitive environment, great design sells and, understanding what your future buyers consider “Great design” is what Pilothouse is most passionate about.
Want Prospects? Hire Pilothouse
Telling your story to everyone is expensive…so why not let everyone do the talking for you…
Be big bold and indifferent to criticism. Set new paths and create a little controversy. Thts the advice you’ll get from us…and its exactly what we will do.
At Pilothouse, our focus is to attain earned attention. To accomplish this we focus on the combination of astonishment, entertainment and attention-procurement. Wide spread word of mouth spontaneous marketing combustion viral communication …. involuntary word of mouth
Pilothouse relates your development to the buyers in ways that entertains and entices; From 3-Dimensional advertising; to our full-size projections of floor plans and In-Real-Theater; to internet broadcasting of actors living in a full-sized “glass walled” show suites, built in a local shopping mall; to holographic sales centers and viral social media campaigns; our strategies “out demand” attention ten to one compared to traditional marketing by generating word of mouth to deliver mass numbers of prospects and purchasers. Building buyer anticipation before marketing and advertising begin is our secret weapon and understanding how to harness ‘earned-attention’ is what makes Pilothouse so different.
Buyer anticipation means better sales results
More prospects, greater brand awareness, better quality purchasers and
Buyer anticipation is tragically undervalued. Putting an ad in the paper and a sign on the site saying “register now” is as creative as blaming the market when the product doesn’t sell.
All great product deserves great marketing, and creating positive anticipation of your development starts well before ads and signage. We believe that pre-marketing is an absolute key in creating positive-buyer-anticipation. And, by positioning our developments through social, digital, and earned media and leveraging Guerilla tactics…before entering the market… is paramount to your development’s ultimate sales success.
Buyer-behavioral based marketing delivers positive-buyer-anticipation. It is what inspires Pilothouse to never repeat a campaign, always seek new ways to present to our audience and its what inspires us the most.
"PPM sold out the first two buildings for us on opening day. They understand what buyers want and how to combine architectural design and marketing. They generated a line up of anxious buyers and achieved record-breaking sales prices for us. Amazing."