The Pilothouse Difference

The complete sell out of a development begins with identifying the target audience and creating the market for your product. Then we expertly craft unit mix, plan design, offering, marketing collateral, pricing models and project location to achieve sales success for our clients and homes for our customers.

"I worked with Pilothouse Real Estate Inc. on two developments. They pushed product design in a very purposeful direction resulting in two single-day project sell outs!"

Colin A. Hogan
Architect AIBC, Principal
Focus Architecture Inc.

Architectural Market Matching

More than any other service, tactic, or strategy, this is where Pilothouse adds exceptional value to each project we engage with. Our approach is to focus on delivering architectural solutions to market conditions. Regardless of market circumstance, incredible results can be achieved if the product offering connects with the correct market. Give the right buyers the correct product and the results will follow.

By understanding real estate trends, buyer nuances, demands and exact specifications of buyer needs, pricing and product, every market can be reached.

Architectural market matching connects building, floor plan design, and unit mix with a predetermined and pre-identified audience by matching architectural design and product offering to both the visible and concealed buyer-markets.

Our objective, on each and every project, is to increase its value through design, market position, awareness, and sales service to achieve home sales that satisfy both our clients and our customers. 

We understand buyer-trending, and that today’s product won’t fit tomorrow’s buyer, so we start with design and architecturally matching your product with the projected-buyers, then position each development as different and highly desirable. We know how to generate interest, word of mouth and results… and it doesn’t come from a sign or an ad in the paper…

Pilothouse’s success throughout Western Canada, Washington, California, Hawaii and Mexico, mean our clients benefit from our marketing and sales experience throughout multiple markets and project types.

Whether you are planning your development’s future, or considering a new direction, give us a call and we would be glad to speak to you and discuss our “no excuse” approach.


Do you really know who the buyers are? The answer may surprise you. Different age groups react to specific messaging better than others and each buying group has segments within it which need separate messaging. After each project we speak to our buyers and our registrants who didn’t buy. After years of this research, we know who is going to buy what and why….and more importantly, why not.

"I’ve worked with Pilothouse Real Estate Inc. and seen their approach to strategy and, their results. Believe it when they say they will sell out your development, because they will."

Jim Toy
B.A. B.Arch., Principal,
False Creek Design Group Ltd.